Nikon D90 DSLR price to rise 10%
Thursday 16th April 2009
Chris Cheesman
nikon d90
Nikon is set to add another £80 to the price of its flagship consumer digital SLR, the D90, blaming exchange rate fluctuations.
From next month the D90 will cost £849.99, body only.
The 10% rise means that the price of the 12.3MP DX-format DSLR has risen by around £150 since its debut in September last year. That equates to an overall increase of 21%.
A Nikon spokeswoman said: 'As a result of volatile exchange rate conditions the RRP of the D90 will be increased from 1 May 2009.'
She pointed out that the D90 escaped the last round of price rises in March.
The D90 is Nikon's first digital SLR with on-board video.
It replaced the two-year-old D80 model.
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一向電子商品,越遲買越平既金科定律,少有地會越賣越貴。逆市上升,到底是市場策略比位D5000走,定係相信錢搵極都有。不過難得出機後,格價唔跌反升,心理上抵左(但實際上已經係sunk costs關咩事呢?)